Social Media Management Optimization Tools

Social Media Management Optimization Tools


Marketing applied to Social Media continues to be one of the most profitable strategies, as it allows you to increase visibility, awareness and create brand consistency completely free of charge. Therefore, social media automation and optimization tools are very useful for planning and managing social media.

Here we present some tools to help in the planning and monitoring of the strategy created:


This platform created over 10 years ago, now has over 73,000 customers.

Buffer is considered a very intuitive and optimized social media planning platform, allowing you to schedule any type of publication on the platform as well as being able to evaluate which has worked best.


This platform is present in about 200 countries and has more than 200,000 customers.

Hootsuite facilitates social media planning for all those who use them on a daily basis, as it allows you to work on multiple social profiles in the same interface.

This platform has several advantages, including:

  • It allows you to schedule posts;
  • It gathers in the same control panel all the social networks you have;
  • It has image resources directly in the Hootsuite panel;
  • It gathers comments in an inbox from all social networks; 
  • It has a social network analytics dashboard, shows the best performing content and offers personalized insights on why it is successful.


With Postcron you can plan/schedule posts to Facebook pages and groups, Instagram accounts, Linkedin profiles and pages, Pinterest folders and Twitter accounts.

On the other hand, you can post up to 1000 posts, pins or tweets at once from Google Docs or an Excel file, as well as add your logo or watermark to all your posts automatically.


Heropost was created in mid-2016, the year when Instagram’s growth quadrupled, cementing its relevance. Heropost started as an invitation-only Instagram tool, and has evolved into an increasingly relevant visual marketing platform for managing Instagram, Facebook, Twitter, Pinterest and LinkedIn social networks.

This platform has several advantages, including:

  • Contains content ideas;
  • Allows scheduling in all networks, without account limit;
  • It gathers in the same control panel all the social networks you have;
  • Contains a file manager easy to use and understand with some useful features, including editing;
  • Allows you to search for relevant hashtags within your area on Instagram and Twitter;
  • Has a social media analytics dashboard.



MavSocial is not as well known but offers a complete social media management solution that covers content management and publishing on the following platforms:

  • Facebook
  • Instagram
  • Twitter
  • Youtube
  • Linkedin
  • Tumblr
  • Wechat
Image module
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