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project lareiras fc.
Technical construction website for Lareiras FC
Founded in 1994, Lareiras Fernando Carvalho is dedicated to the sale of fireplaces, wood stoves, heat recovery units, barbecues, and all the accessories needed to install these products. Goweb transformed this context into a clearer, more modern digital experience, prepared to grow in search engines and AI-generated answers.
The project focused on three dimensions: better communicating the value proposition, simplifying the user journey, and creating a solid technical base for SEO, AEO, and GEO. The solution highlights materials, construction systems, technical catalogue, applications, projects, and quote requests, while keeping navigation objective, mobile-first, and oriented toward contact, information requests, or conversion.
Added value: custom design, an editorial structure prepared for future content, specific metadata, language aligned with construction firms, architects, installers, distributors, and end customers, and a professional presentation of the work developed.
Founded in 1994, Lareiras Fernando Carvalho is dedicated to the sale of fireplaces, wood stoves, heat recovery units, barbecues, and all the accessories needed to install these products. Goweb transformed this context into a clearer, more modern digital experience, prepared to grow in search engines and AI-generated answers.
The project focused on three dimensions: better communicating the value proposition, simplifying the user journey, and creating a solid technical base for SEO, AEO, and GEO. The solution highlights materials, construction systems, technical catalogue, applications, projects, and quote requests, while keeping navigation objective, mobile-first, and oriented toward contact, information requests, or conversion.
Added value: custom design, an editorial structure prepared for future content, specific metadata, language aligned with construction firms, architects, installers, distributors, and end customers, and a professional presentation of the work developed.
Website
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gallery of the project.
the challenge.
Develop a website that clearly communicated the company's services and values, focusing on usability and visitor-to-client conversion.
the solution.
Creation of a tailor-made web platform with custom design, SEO optimization, and a structure built to maximize user experience.
services provided.
Digital strategy and information architecture
Responsive UI/UX web design aligned with the brand identity
Optimized catalogue/e-commerce structure, categories, and commercial sheets
Conversion-oriented contact, quote, or purchase journeys
Technical and on-page SEO: metadata, headings, semantic content, and performance
B2B technical content, solution pages, and quote/contact requests
Preparation for JSON-LD structured data, AEO/GEO, and measurement in Search Console/Analytics
technologies used.
frequently asked questions.
What did Goweb develop for Lareiras FC?
Goweb developed a web design, custom development, SEO, e-commerce/catalogue solution for Lareiras FC, with responsive design, custom development, and a structure prepared for SEO, AEO, and conversion.
What problem did the project solve?
The project helped organize the value proposition, simplify navigation, and clearly present materials, construction systems, technical catalogue, applications, projects, and quote requests to construction firms, architects, installers, distributors, and end customers.
What digital services were applied to this project?
Skills in web design, custom development, SEO, e-commerce/catalogue were applied, including information architecture, UX/UI, on-page optimization, performance, and structured data preparation.
