Rugas

Branding

Rugas is a small home, home for 16 elderly people, with a large garden with very personalized treatments and competent resources. The Rugas logo was developed based on essential information shared in collaboration with the customer and through the creation of a list of objectives that the logo design should meet. It was intended a simple and modern graphic piece allusive to a profile of wrinkled face symbolizing the concepts of "face", "well-being", "seriousness" and "joy". As for the color palette, the green/blue pastel color was chosen, symbolizing the connection with the heart and nutrition of others. In accordance with the client's objectives regarding design, an illustration of a simple silhouette allusive to two elderly faces was drawn, together with the lettering of the name "Rugas" with an elegant and modern typography.