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project xp card.
Institutional financial website for XP Card
XPCard is a virtual card whose members can enjoy discounts at partner entities. Goweb transformed this context into a clearer, more modern digital experience, prepared to grow in search engines and AI-generated answers.
The project focused on three dimensions: better communicating the value proposition, simplifying the user journey, and creating a solid technical base for SEO, AEO, and GEO. The solution highlights security, transparency, regulatory information, services, and trust throughout the digital journey, while keeping navigation objective, mobile-first, and oriented toward contact, information requests, or conversion.
Added value: custom design, an editorial structure prepared for future content, specific metadata, language aligned with clients, institutions, investors, partners, and users who value rigour and security, and a professional presentation of the work developed.
XPCard is a virtual card whose members can enjoy discounts at partner entities. Goweb transformed this context into a clearer, more modern digital experience, prepared to grow in search engines and AI-generated answers.
The project focused on three dimensions: better communicating the value proposition, simplifying the user journey, and creating a solid technical base for SEO, AEO, and GEO. The solution highlights security, transparency, regulatory information, services, and trust throughout the digital journey, while keeping navigation objective, mobile-first, and oriented toward contact, information requests, or conversion.
Added value: custom design, an editorial structure prepared for future content, specific metadata, language aligned with clients, institutions, investors, partners, and users who value rigour and security, and a professional presentation of the work developed.
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gallery of the project.
the challenge.
Build a web platform that strengthened the brand's digital positioning and facilitated interaction with the target audience.
the solution.
Development of a complete web solution, including UI/UX design, custom programming, and search engine optimization.
services provided.
Digital strategy and information architecture
Responsive UI/UX web design aligned with the brand identity
Custom web development or WordPress with simple content management
Page structure oriented toward conversion, contact, and trust
Technical and on-page SEO: metadata, headings, semantic content, and performance
Editorial organization for news, services, documentation, and institutional communication
Preparation for JSON-LD structured data, AEO/GEO, and measurement in Search Console/Analytics
technologies used.
frequently asked questions.
What did Goweb develop for XP Card?
Goweb developed a web design, custom development, SEO solution for XP Card, with responsive design, custom development, and a structure prepared for SEO, AEO, and conversion.
What problem did the project solve?
The project helped organize the value proposition, simplify navigation, and clearly present security, transparency, regulatory information, services, and trust throughout the digital journey to clients, institutions, investors, partners, and users who value rigour and security.
What digital services were applied to this project?
Skills in web design, custom development, SEO were applied, including information architecture, UX/UI, on-page optimization, performance, and structured data preparation.
