project vvinia.

Development of VVINIA's visual identity, a wine project that brings together tradition, territory and a contemporary approach to design. The identity was created to communicate sophistication, authenticity and a strong connection to origin, extending from branding and packaging to editorial communication and art direction.

Branding Graphic Design

gallery of the project.

the challenge.

Create an identity capable of bringing coherence to different wines and references while preserving the individual personality of each product and building a recognisable visual universe for VVINIA. The challenge was to balance heritage, exclusivity and contemporary design without relying on the most predictable visual codes of the wine industry.

the solution.

A refined and flexible visual system was created around an editorial aesthetic, characterful typography, a colour palette inspired by wine and its natural surroundings, and a strong art direction component. The project included brand identity, label and packaging design, editorial materials, graphic composition and campaign imagery with a sensory and premium approach.

services provided.

Branding, Visual Identity, Graphic Design, Packaging Design, Label Design, Art Direction, Editorial Design, Brand Communication

technologies used.

Adobe Illustrator Adobe Photoshop Adobe InDesign Figma

frequently asked questions.

What did the VVINIA branding project include?

The project involved the development of a complete visual identity for VVINIA, including branding, graphic design, packaging, label design, art direction and editorial materials.

What was the main goal of VVINIA's visual identity?

The goal was to create a premium, contemporary and coherent visual language that could enhance the origin and personality of the wines without relying on conventional wine-industry aesthetics.

What brand elements were developed?

The project included the visual identity system, brand applications, labels, packaging, editorial layouts, communication materials and visual concepts for brand campaigns.

How were the different wine references approached?

A consistent yet flexible system was created to maintain a strong VVINIA identity while allowing each wine to express its own individual character.

What role did art direction play in the project?

Art direction helped create a more emotional and sensory brand universe, combining wine, nature, light, texture and territory through a contemporary and sophisticated visual language.

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