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E-commerce
2020
Vasco Neves Antiguidades

project vasco neves antiguidades.

E-commerce project with UX and SEO for Vasco Neves Antiguidades

For Vasco Neves Antiguidades, the goal was to create a more focused, memorable, and results-oriented digital presence. Vasco Neves antiguidades is a second-generation business that has been evolving since 1980, with the aim of satisfying its clients in terms of quality and trust.

The challenge presented — design an online store that combined a premium shopping experience with efficient product and order management. — required an approach combining visual sensibility, user experience, and strategic thinking. Goweb developed a solution adapted to the brand's context, valuing identity, navigation, and the ability to convert interest into action.

More than delivering an isolated piece, the project was organized as a communication asset: useful for the client, understandable to search engines, and easy for AI systems to interpret. This approach allows the portfolio page to answer questions such as "what was done?", "for which sector?", and "what value was delivered?".
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the challenge.

Design an online store that combined a premium shopping experience with efficient product and order management.

the solution.

Construction of an online store focused on conversion, appealing product design, and a simplified purchasing process.

services provided.

E-commerce strategy and sales-oriented information architecture

Responsive UI/UX web design for catalogue, categories, product, and checkout

Online store development with product, stock, order, and customer management

Integration of payments, shipping, forms, internal search, and conversion flows

Technical and on-page SEO for categories, product sheets, images, and performance

Preparation for Product/Offer schema, Merchant Center, tracking, and measurement in Analytics/Search Console

AEO/GEO content blocks with direct answers, visible FAQs, and validated structured data

frequently asked questions.

What was developed for Vasco Neves Antiguidades?
An e-commerce project was developed with a focus on design, communication, user experience, and technical preparation for search engines and AI answers.
What was the main challenge?
Design an online store that combined a premium shopping experience with efficient product and order management.
What solution was implemented?
Building an online store focused on conversion, appealing product design, and a simplified purchasing process.
Why is this project relevant for SEO/AEO/GEO?
Because the page can objectively answer intents such as antiques Porto, vintage furniture, collector's pieces, antique decoration, including clear entities, a visible FAQ, structured data, and content useful for users and AI systems.
What call to action should the page have?
Include a CTA to request an e-commerce proposal, view similar projects, and contact the Goweb team for solutions in the antiques, decoration, and lifestyle sector.

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