project teamstone.
TeamStone is recognized nationally and internationally as a trustworthy, stable, solid, and highly upright company, paving the way in the yarn, nightwear, and home textiles industry for more than three decades. A Digital Marketing strategy was developed that includes various marketing paths, such as: Social media management, Advertising management.
Goweb developed this project with a focus on the connection between design, content, and results. The solution was not limited to the visual component: it was designed to make the offering easier to understand, make the experience more fluid, and reinforce the brand's presence across digital channels.
Objectives addressed:
• Give more strength to the brand's identity and message.
• Organize information to facilitate decision-making and contact.
• Create a coherent communication base across desktop, mobile, and supporting content.
• Prepare the page for searches related to Portuguese fashion online, women's clothing, sustainable textiles, handmade jewellery.
With this approach, the project gains value as a case study and as a long-term organic asset.
gallery of the project.
the challenge.
Develop a digital communication approach that boosted engagement and the brand's online presence among its audience.
the solution.
Development of a digital communication plan focused on social media, email marketing, and online presence optimization.
services provided.
Digital marketing strategy aligned with business objectives and target audiences
Social media management, editorial calendar, and creation of visual/written content
Performance campaigns, lead capture, landing pages, and conversion optimization
Email marketing, automations, inbound marketing, and sales funnel follow-up
Metrics analysis, reporting, A/B testing, and continuous data-driven improvement
SEO/AEO/GEO to strengthen presence in search, AI answers, and social search
Content production with social proof, sector authority, and brand consistency
