project spzn - sindicato dos professores da zona norte.
SPZN - Sindicato de Professores da Zona Norte is a trade union association made up of unions of teachers and other workers who carry out their professional activity in the education and research sector… Goweb transformed this context into a clearer, more modern digital experience, prepared to grow in search engines and AI-generated answers.
The project focused on three dimensions: better communicating the value proposition, simplifying the user journey, and creating a solid technical base for SEO, AEO, and GEO. The solution highlights institutional content, news, resources, training, member services, and public communication, while keeping navigation objective, mobile-first, and oriented toward contact, information requests, or conversion.
Added value: custom design, an editorial structure prepared for future content, specific metadata, language aligned with teachers, students, alumni, trainers, and educational communities, and a professional presentation of the work developed.
gallery of the project.
the challenge.
Rethink the online presence with a responsive, intuitive website capable of conveying credibility and professionalism on any device.
the solution.
Implementation of a website with a modern layout, fast loading times, and strategically organized content for seamless navigation.
services provided.
Digital strategy and information architecture
Responsive UI/UX web design aligned with the brand identity
Custom web development or WordPress with simple content management
Page structure oriented toward conversion, contact, and trust
Technical and on-page SEO: metadata, headings, semantic content, and performance
Editorial organization for news, services, documentation, and institutional communication
Preparation for JSON-LD structured data, AEO/GEO, and measurement in Search Console/Analytics
