Managing a website is no longer simply about changing text and images.
Today, every new piece of content needs to address several challenges simultaneously: communicate effectively, remain consistent with the brand, be properly structured for search engines, use effective titles and descriptions and keep pace with the continuous evolution of digital search.
The challenge behind SM8 was to bring all these requirements together within a single platform while maintaining the simplicity users expect from a CMS.
We needed to create a tool powerful enough to support complex websites while remaining intuitive for users without technical knowledge.
The evolution of Artificial Intelligence also created a new opportunity: integrating AI directly into editorial and optimisation workflows rather than requiring users to constantly switch between external tools.
We developed SM8 — Site Manager 8 — as a proprietary, modular content management platform designed to support the complete lifecycle of a website.
Through an intuitive backoffice, users can centrally manage content, pages, images, structural elements and SEO-related information.
Artificial Intelligence is integrated directly into the management experience, acting as an assistant for content creation, revision and optimisation.
Users can leverage AI to develop new copy, improve existing content, rewrite information, adapt tone of voice and support the creation of more effective content for organic search.
At an SEO level, SM8 enables users to manage key optimisation elements directly within the backoffice, simplifying the management of titles, descriptions, content structure, URLs and information intended for search engines.
By combining CMS functionality and AI, SM8 reduces repetitive tasks and brings SEO optimisation directly into the content creation process.
The Site Manager 8 interface was also redesigned to provide a faster and more fluid experience, using clear visual hierarchy, immediate feedback, microinteractions and functional animations that help users understand actions, changes and system states.
The result is a CMS that goes beyond simply editing a website and becomes an intelligent assistant for managing and continuously improving it.
Digital Product Strategy, UX/UI Design, Product Development, Custom Web Development, Front-end Development, Back-end Development, CMS Development, Artificial Intelligence Integration, Content Automation, Technical SEO, Content Optimisation, Structured Data, UX Writing, Microinteractions, Performance Optimisation, Continuous Product Development