project siana.
Siana is the newest brand integrated into the JMS group, specialized in manufacturing wooden chairs and tables. The valuable know-how, the superior-quality raw materials, the use of highly sophisticated production systems, and the certified resistance tests are strong support for the Siana brand. Each piece is designed and developed under the highest standards of demand, for a highly attentive sector such as…
The work developed by Goweb addressed a concrete need: define and implement a digital marketing strategy that would increase the brand's visibility and generate measurable results. The response involved implementing an integrated digital marketing strategy, including social media management, content creation, and performance campaigns.
In practice, this project reinforces three essential dimensions for any brand in the industry, materials, furniture, and B2B sector:
• Differentiation — the brand gains a more distinctive and recognizable presence.
• Usability — information becomes simpler, more accessible, and decision-oriented.
• Organic growth — the description, headings, FAQs, and structured data help the page be better understood by search engines and AI answers.
This page should be published as a complete case study, with real images, challenge context, applied solution, services provided, and calls to action for similar projects.
gallery of the project.
the challenge.
Define and implement a digital marketing strategy that increased brand visibility and generated measurable results.
the solution.
Implementation of an integrated digital marketing strategy, including social media management, content creation, and performance campaigns.
services provided.
Digital marketing strategy aligned with business objectives and target audiences
Social media management, editorial calendar, and creation of visual/written content
Performance campaigns, lead capture, landing pages, and conversion optimization
Email marketing, automations, inbound marketing, and sales funnel follow-up
Metrics analysis, reporting, A/B testing, and continuous data-driven improvement
SEO/AEO/GEO to strengthen presence in search, AI answers, and social search
Content production with social proof, sector authority, and brand consistency
