project salma furniture.
Salma Furniture is a Portuguese manufacturer of custom luxury furniture, including upholstery. A business strategy was developed that includes various marketing paths, such as: Business strategy, Social media management iture.pt/.
Goweb's work focused on turning the initial need into a solution with real usefulness for the brand and the user. In an increasingly competitive market, a portfolio page should not merely show "one more project"; it should explain the process, the reasoning, the solution, and the value achieved.
Based on the challenge — define and implement a digital marketing strategy that would increase the brand's visibility and generate measurable results. — a response was created that values experience, visual consistency, and performance. The implemented solution presents Salma Furniture more clearly, reinforcing credibility with B2B buyers, procurement teams, architects, distributors, and technical decision-makers, and preparing the content for SEO, AEO, and GEO.
gallery of the project.
the challenge.
Define and implement a digital marketing strategy that increased brand visibility and generated measurable results.
the solution.
Implementation of an integrated digital marketing strategy, including social media management, content creation, and performance campaigns.
services provided.
Digital marketing strategy aligned with business objectives and target audiences
Social media management, editorial calendar, and creation of visual/written content
Performance campaigns, lead capture, landing pages, and conversion optimization
Email marketing, automations, inbound marketing, and sales funnel follow-up
Metrics analysis, reporting, A/B testing, and continuous data-driven improvement
SEO/AEO/GEO to strengthen presence in search, AI answers, and social search
Content production with social proof, sector authority, and brand consistency
