Back to projects
project rita valença.
Strategic branding for Rita Valença
Rita Valença is a Plastic Surgeon specialized in the reconstructive and aesthetic aspects of the Plastic Surgery specialty. She carries out her work in several clinics in Porto. In addition to her website, Dr. Rita Valença entrusted her visual identity to our team. The result was a sober, minimalist, and clean image.
Goweb approached this project with an integrated vision: understand the client's context, turn the challenge into a functional solution, and create a portfolio presentation capable of communicating value immediately. In the health, pharmacy, and well-being sector, trust is born from clarity: the user needs to quickly understand who the brand is, what problem it solves, and why they should proceed to contact, purchase, booking, quote request, or interaction.
The solution implemented — redesign of the visual identity focused on modernization and consistency, including logo, iconography, and graphic language. — was designed to unite design, technology, and marketing. The result is a stronger communication base, with content structured for SEO, prepared for AEO/GEO, and aligned with real searches by patients, caregivers, health professionals, and informed consumers.
Project highlights:
• Clearer communication of positioning and value proposition.
• Visual and functional structure adapted to user behaviour.
• Content ready to enrich a portfolio detail page.
• Technical base prepared for structured data, organic search, and AI-generated answers.
Rita Valença is a Plastic Surgeon specialized in the reconstructive and aesthetic aspects of the Plastic Surgery specialty. She carries out her work in several clinics in Porto. In addition to her website, Dr. Rita Valença entrusted her visual identity to our team. The result was a sober, minimalist, and clean image.
Goweb approached this project with an integrated vision: understand the client's context, turn the challenge into a functional solution, and create a portfolio presentation capable of communicating value immediately. In the health, pharmacy, and well-being sector, trust is born from clarity: the user needs to quickly understand who the brand is, what problem it solves, and why they should proceed to contact, purchase, booking, quote request, or interaction.
The solution implemented — redesign of the visual identity focused on modernization and consistency, including logo, iconography, and graphic language. — was designed to unite design, technology, and marketing. The result is a stronger communication base, with content structured for SEO, prepared for AEO/GEO, and aligned with real searches by patients, caregivers, health professionals, and informed consumers.
Project highlights:
• Clearer communication of positioning and value proposition.
• Visual and functional structure adapted to user behaviour.
• Content ready to enrich a portfolio detail page.
• Technical base prepared for structured data, organic search, and AI-generated answers.
Branding
gallery of the project.
the challenge.
Redesign the brand identity to modernize it and make it more relevant and recognizable in its sector.
the solution.
Visual identity redesign focused on modernization and consistency, including logo, iconography, and graphic language.
services provided.
Diagnosis of positioning, brand personality, and competitive differentiation
Creation or redesign of logo and visual identity
Definition of colour palette, typography, graphic language, and brand system
Applications across digital media, stationery, presentations, social media, and promotional materials
Usage guidelines to ensure consistency across all touchpoints
Preparation of brand narrative, microcopy, and content for portfolio pages optimized for SEO/AEO
frequently asked questions.
What was developed for Rita Valença?
A branding project was developed with a focus on design, communication, user experience, and technical preparation for search engines and AI answers.
What was the main challenge?
Redesign the brand's identity in order to modernize it and make it more relevant and recognizable in its sector.
What solution was implemented?
Redesign of the visual identity focused on modernization and consistency, including logo, iconography, and graphic language.
Why is this project relevant for SEO/AEO/GEO?
Because the page can objectively answer intents such as online pharmacy Portugal, specialty consultation, online health products, plastic surgery Porto, including clear entities, a visible FAQ, structured data, and content useful for users and AI systems.
What call to action should the page have?
Include a CTA to request a branding proposal, view similar projects, and contact the Goweb team for solutions in the health, pharmacy, and well-being sector.
