project porto calling.
For Porto Calling, the goal was to create a more focused, memorable, and results-oriented digital presence. Porto Calling is a shop specialized in all genres of music on vinyl. On its new website you can find thousands of vinyl records, new and used. Website developed in WooCommerce.
The challenge presented — design an online store that combined a premium shopping experience with efficient product and order management. — required an approach combining visual sensibility, user experience, and strategic thinking. Goweb developed a solution adapted to the brand's context, valuing identity, navigation, and the ability to convert interest into action.
More than delivering an isolated piece, the project was organized as a communication asset: useful for the client, understandable to search engines, and easy for AI systems to interpret. This approach allows the portfolio page to answer questions such as "what was done?", "for which sector?", and "what value was delivered?".
gallery of the project.
the challenge.
Design an online store that combined a premium shopping experience with efficient product and order management.
the solution.
Construction of an online store focused on conversion, appealing product design, and a simplified purchasing process.
services provided.
E-commerce strategy and sales-oriented information architecture
Responsive UI/UX web design for catalogue, categories, product, and checkout
Online store development with product, stock, order, and customer management
Integration of payments, shipping, forms, internal search, and conversion flows
Technical and on-page SEO for categories, product sheets, images, and performance
Preparation for Product/Offer schema, Merchant Center, tracking, and measurement in Analytics/Search Console
AEO/GEO content blocks with direct answers, visible FAQs, and validated structured data
