project portal stôr.
Stôr is a project created by the Sindicato dos Professores da Zona Norte (SPZN) that aims to create content contributing to the professional development of teachers, educators, trainers, and researchers. Goweb transformed this context into a clearer, more modern digital experience, prepared to grow in search engines and AI-generated answers.
The project focused on three dimensions: better communicating the value proposition, simplifying the user journey, and creating a solid technical base for SEO, AEO, and GEO. The solution highlights institutional content, news, resources, training, member services, and public communication, while keeping navigation objective, mobile-first, and oriented toward contact, information requests, or conversion.
Added value: custom design, an editorial structure prepared for future content, specific metadata, language aligned with teachers, students, alumni, trainers, and educational communities, and a professional presentation of the work developed.
gallery of the project.
the challenge.
Create a digital presence worthy of the brand, with a modern, functional website optimized to deliver the best user experience.
the solution.
Development of a custom website with responsive design, optimized information architecture, and integration with performance analytics tools.
services provided.
Digital strategy and information architecture
Responsive UI/UX web design aligned with the brand identity
Digital product UX, functional flows, and feature presentation
Development of a platform/app or product website with a scalable technical base
Technical and on-page SEO: metadata, headings, semantic content, and performance
Editorial organization for news, services, documentation, and institutional communication
Preparation for JSON-LD structured data, AEO/GEO, and measurement in Search Console/Analytics
