project pecado capital.
Pecado Capital is a restaurant in the city of Viana do Castelo. A business strategy was developed that includes various marketing paths, such as: Social media management, Outbound Marketing.
The work developed by Goweb addressed a concrete need: develop a digital communication approach that would boost the brand's engagement and online presence with its audience. The response involved developing a digital communication plan focused on social media, email marketing, and online presence optimization.
In practice, this project reinforces three essential dimensions for any brand in the restaurants, gastronomy, and local experiences sector:
• Differentiation — the brand gains a more distinctive and recognizable presence.
• Usability — information becomes simpler, more accessible, and decision-oriented.
• Organic growth — the description, headings, FAQs, and structured data help the page be better understood by search engines and AI answers.
This page should be published as a complete case study, with real images, challenge context, applied solution, services provided, and calls to action for similar projects.
gallery of the project.
the challenge.
Develop a digital communication approach that boosted engagement and the brand's online presence among its audience.
the solution.
Development of a digital communication plan focused on social media, email marketing, and online presence optimization.
services provided.
Digital marketing strategy aligned with business objectives and target audiences
Social media management, editorial calendar, and creation of visual/written content
Performance campaigns, lead capture, landing pages, and conversion optimization
Email marketing, automations, inbound marketing, and sales funnel follow-up
Metrics analysis, reporting, A/B testing, and continuous data-driven improvement
SEO/AEO/GEO to strengthen presence in search, AI answers, and social search
Content production with social proof, sector authority, and brand consistency
