project oilstuff.
An online shop of specialized literature on essential oils and all the accessories needed to use them. We had the opportunity to work with OilStuff, managing its social media, email marketing strategy, and contact-capture strategy through the creation of Landing Pages.
The work developed by Goweb addressed a concrete need: implement digital marketing actions that would drive brand growth and optimize lead conversion. The response involved implementing multichannel digital campaigns, combining social media, Google Ads, and inbound marketing strategies.
In practice, this project reinforces three essential dimensions for any brand in the well-being, specialized content, and e-commerce sector:
• Differentiation — the brand gains a more distinctive and recognizable presence.
• Usability — information becomes simpler, more accessible, and decision-oriented.
• Organic growth — the description, headings, FAQs, and structured data help the page be better understood by search engines and AI answers.
This page should be published as a complete case study, with real images, challenge context, applied solution, services provided, and calls to action for similar projects.
gallery of the project.
the challenge.
Implement digital marketing actions that drove brand growth and optimized lead conversion.
the solution.
Implementation of multichannel digital campaigns, combining social media, Google Ads, and inbound marketing strategies.
services provided.
Digital marketing strategy aligned with business objectives and target audiences
Social media management, editorial calendar, and creation of visual/written content
Performance campaigns, lead capture, landing pages, and conversion optimization
Email marketing, automations, inbound marketing, and sales funnel follow-up
Metrics analysis, reporting, A/B testing, and continuous data-driven improvement
SEO/AEO/GEO to strengthen presence in search, AI answers, and social search
Content production with social proof, sector authority, and brand consistency
