project neway focus.
Miguel Beirão, coaching & consulting, aims to stimulate and boost innate Individual and Organizational potential with the purpose of leveraging sustained development for the common good. A Digital Marketing strategy was developed that includes various marketing paths, such as: Social media management, Advertising management, Inbound marketing, Inbound Sales.
The work developed by Goweb addressed a concrete need: create an integrated digital marketing strategy that would position the company as a reference in its sector of activity. The response involved creating a content and social media strategy, with an editorial calendar, post design, and results monitoring.
In practice, this project reinforces three essential dimensions for any brand in the technology, software, and digital transformation sector:
• Differentiation — the brand gains a more distinctive and recognizable presence.
• Usability — information becomes simpler, more accessible, and decision-oriented.
• Organic growth — the description, headings, FAQs, and structured data help the page be better understood by search engines and AI answers.
This page should be published as a complete case study, with real images, challenge context, applied solution, services provided, and calls to action for similar projects.
gallery of the project.
the challenge.
Create an integrated digital marketing strategy that positioned the company as a reference in its sector.
the solution.
Creation of a content and social media strategy, with editorial calendar, publication design, and results monitoring.
services provided.
Digital marketing strategy aligned with business objectives and target audiences
Social media management, editorial calendar, and creation of visual/written content
Performance campaigns, lead capture, landing pages, and conversion optimization
Email marketing, automations, inbound marketing, and sales funnel follow-up
Metrics analysis, reporting, A/B testing, and continuous data-driven improvement
SEO/AEO/GEO to strengthen presence in search, AI answers, and social search
Content production with social proof, sector authority, and brand consistency
