Goweb Agency
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Digital Marketing
2024
Mogranitos

project mogranitos.

Digital marketing strategy for Mogranitos

Mogranitos is one of the biggest references in the transformation and marketing of national and foreign granites and marbles. We had the opportunity to assist this team through Digital Marketing.

Goweb approached this project with an integrated vision: understand the client's context, turn the challenge into a functional solution, and create a portfolio presentation capable of communicating value immediately. In the industry, materials, furniture, and B2B sector, trust is born from clarity: the user needs to quickly understand who the brand is, what problem it solves, and why they should proceed to contact, purchase, booking, quote request, or interaction.

The solution implemented — implementation of an integrated digital marketing strategy, including social media management, content creation, and performance campaigns. — was designed to unite design, technology, and marketing. The result is a stronger communication base, with content structured for SEO, prepared for AEO/GEO, and aligned with real searches by B2B buyers, procurement teams, architects, distributors, and technical decision-makers.

Project highlights:
• Clearer communication of positioning and value proposition.
• Visual and functional structure adapted to user behaviour.
• Content ready to enrich a portfolio detail page.
• Technical base prepared for structured data, organic search, and AI-generated answers.
Digital Marketing

the challenge.

Define and implement a digital marketing strategy that increased brand visibility and generated measurable results.

the solution.

Implementation of an integrated digital marketing strategy, including social media management, content creation, and performance campaigns.

services provided.

Digital marketing strategy aligned with business objectives and target audiences

Social media management, editorial calendar, and creation of visual/written content

Performance campaigns, lead capture, landing pages, and conversion optimization

Email marketing, automations, inbound marketing, and sales funnel follow-up

Metrics analysis, reporting, A/B testing, and continuous data-driven improvement

SEO/AEO/GEO to strengthen presence in search, AI answers, and social search

Content production with social proof, sector authority, and brand consistency

frequently asked questions.

What was developed for Mogranitos?
A digital marketing project was developed with a focus on design, communication, user experience, and technical preparation for search engines and AI answers.
What was the main challenge?
Define and implement a digital marketing strategy that would increase the brand's visibility and generate measurable results.
What solution was implemented?
Implementation of an integrated digital marketing strategy, including social media management, content creation, and performance campaigns.
Why is this project relevant for SEO/AEO/GEO?
Because the page can objectively answer intents such as industrial supplier Portugal, contract furniture, granites and marbles, custom lighting, including clear entities, a visible FAQ, structured data, and content useful for users and AI systems.
What call to action should the page have?
Include a CTA to request a digital marketing proposal, view similar projects, and contact the Goweb team for solutions in the industry, materials, furniture, and B2B sector.

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