Back to projects
project metaloc.
Brand system for Metaloc
For Metaloc, the goal was to create a more focused, memorable, and results-oriented digital presence. A company with more than 20 years of experience and clients throughout the national and international territory, specialized in sheet-metal transformation and assembly.
The challenge presented — develop a coherent and memorable visual language, capable of communicating the brand's essence at every touchpoint. — required an approach combining visual sensibility, user experience, and strategic thinking. Goweb developed a solution adapted to the brand's context, valuing identity, navigation, and the ability to convert interest into action.
More than delivering an isolated piece, the project was organized as a communication asset: useful for the client, understandable to search engines, and easy for AI systems to interpret. This approach allows the portfolio page to answer questions such as "what was done?", "for which sector?", and "what value was delivered?".
For Metaloc, the goal was to create a more focused, memorable, and results-oriented digital presence. A company with more than 20 years of experience and clients throughout the national and international territory, specialized in sheet-metal transformation and assembly.
The challenge presented — develop a coherent and memorable visual language, capable of communicating the brand's essence at every touchpoint. — required an approach combining visual sensibility, user experience, and strategic thinking. Goweb developed a solution adapted to the brand's context, valuing identity, navigation, and the ability to convert interest into action.
More than delivering an isolated piece, the project was organized as a communication asset: useful for the client, understandable to search engines, and easy for AI systems to interpret. This approach allows the portfolio page to answer questions such as "what was done?", "for which sector?", and "what value was delivered?".
Branding
gallery of the project.
the challenge.
Develop a cohesive and memorable visual language capable of communicating the brand's essence across all touchpoints.
the solution.
Development of a cohesive visual identity system, with applications across stationery, digital, and promotional materials.
services provided.
Diagnosis of positioning, brand personality, and competitive differentiation
Creation or redesign of logo and visual identity
Definition of colour palette, typography, graphic language, and brand system
Applications across digital media, stationery, presentations, social media, and promotional materials
Usage guidelines to ensure consistency across all touchpoints
Preparation of brand narrative, microcopy, and content for portfolio pages optimized for SEO/AEO
frequently asked questions.
What was developed for Metaloc?
A branding project was developed with a focus on design, communication, user experience, and technical preparation for search engines and AI answers.
What was the main challenge?
Develop a coherent and memorable visual language, capable of communicating the brand's essence at every touchpoint.
What solution was implemented?
Developing a coherent visual identity system, with applications in stationery, digital, and promotional materials.
Why is this project relevant for SEO/AEO/GEO?
Because the page can objectively answer intents such as industrial supplier Portugal, contract furniture, granites and marbles, custom lighting, including clear entities, a visible FAQ, structured data, and content useful for users and AI systems.
What call to action should the page have?
Include a CTA to request a branding proposal, view similar projects, and contact the Goweb team for solutions in the industry, materials, furniture, and B2B sector.
