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project master ferro.
Technical construction website for Master Ferro
Master Ferro - Comércio de Produtos Siderúrgicos operates in the sector of steel products, insulation, coatings, and false ceilings. Goweb transformed this context into a clearer, more modern digital experience, prepared to grow in search engines and AI-generated answers.
The project focused on three dimensions: better communicating the value proposition, simplifying the user journey, and creating a solid technical base for SEO, AEO, and GEO. The solution highlights materials, construction systems, technical catalogue, applications, projects, and quote requests, while keeping navigation objective, mobile-first, and oriented toward contact, information requests, or conversion.
Added value: custom design, an editorial structure prepared for future content, specific metadata, language aligned with construction firms, architects, installers, distributors, and end customers, and a professional presentation of the work developed.
Master Ferro - Comércio de Produtos Siderúrgicos operates in the sector of steel products, insulation, coatings, and false ceilings. Goweb transformed this context into a clearer, more modern digital experience, prepared to grow in search engines and AI-generated answers.
The project focused on three dimensions: better communicating the value proposition, simplifying the user journey, and creating a solid technical base for SEO, AEO, and GEO. The solution highlights materials, construction systems, technical catalogue, applications, projects, and quote requests, while keeping navigation objective, mobile-first, and oriented toward contact, information requests, or conversion.
Added value: custom design, an editorial structure prepared for future content, specific metadata, language aligned with construction firms, architects, installers, distributors, and end customers, and a professional presentation of the work developed.
Website
gallery of the project.
the challenge.
Build a web platform that strengthened the brand's digital positioning and facilitated interaction with the target audience.
the solution.
Development of a complete web solution, including UI/UX design, custom programming, and search engine optimization.
services provided.
Digital strategy and information architecture
Responsive UI/UX web design aligned with the brand identity
Custom web development or WordPress with simple content management
Page structure oriented toward conversion, contact, and trust
Technical and on-page SEO: metadata, headings, semantic content, and performance
B2B technical content, solution pages, and quote/contact requests
Preparation for JSON-LD structured data, AEO/GEO, and measurement in Search Console/Analytics
technologies used.
frequently asked questions.
What did Goweb develop for Master Ferro?
Goweb developed a web design, custom development, SEO solution for Master Ferro, with responsive design, custom development, and a structure prepared for SEO, AEO, and conversion.
What problem did the project solve?
The project helped organize the value proposition, simplify navigation, and clearly present materials, construction systems, technical catalogue, applications, projects, and quote requests to construction firms, architects, installers, distributors, and end customers.
What digital services were applied to this project?
Skills in web design, custom development, SEO were applied, including information architecture, UX/UI, on-page optimization, performance, and structured data preparation.
