project macro group plastics.
Macro Group is a family organization with 30 years of experience in engineering, mould production, and plastic injection. Now you can buy its products online.
The work developed by Goweb addressed a concrete need: develop an e-commerce platform that reflected the brand's identity and simplified the entire online purchasing process. The response involved creating an e-commerce platform with custom design, optimized checkout, and integration with logistics systems.
In practice, this project reinforces three essential dimensions for any brand in the industry, materials, furniture, and B2B sector:
• Differentiation — the brand gains a more distinctive and recognizable presence.
• Usability — information becomes simpler, more accessible, and decision-oriented.
• Organic growth — the description, headings, FAQs, and structured data help the page be better understood by search engines and AI answers.
This page should be published as a complete case study, with real images, challenge context, applied solution, services provided, and calls to action for similar projects.
gallery of the project.
the challenge.
Develop an e-commerce platform that reflected the brand's identity and simplified the entire online purchasing process.
the solution.
Creation of an e-commerce platform with custom design, optimized checkout, and logistics system integration.
services provided.
E-commerce strategy and sales-oriented information architecture
Responsive UI/UX web design for catalogue, categories, product, and checkout
Online store development with product, stock, order, and customer management
Integration of payments, shipping, forms, internal search, and conversion flows
Technical and on-page SEO for categories, product sheets, images, and performance
Preparation for Product/Offer schema, Merchant Center, tracking, and measurement in Analytics/Search Console
AEO/GEO content blocks with direct answers, visible FAQs, and validated structured data
