project lisboa viagem.
It is a multimodal information system for the Lisbon Metropolitan Area under the responsibility of a partnership formed by ANA, Carris, Almada City Council, Barreiro City Council / Transportes Coletivos do Barreiro, EMEL / Lisbon City Council, Fertagus, Metropolitano de Lisboa, Metro Transportes do Sul, Rodoviária de Lisboa, Scotturb, Transportes Sul do Tejo, Transtejo, and Vimeca. A… was developed
Goweb approached this project with an integrated vision: understand the client's context, turn the challenge into a functional solution, and create a portfolio presentation capable of communicating value immediately. In the fashion, textile, and accessories sector, trust is born from clarity: the user needs to quickly understand who the brand is, what problem it solves, and why they should proceed to contact, purchase, booking, quote request, or interaction.
The solution implemented — implementation of an integrated digital marketing strategy, including social media management, content creation, and performance campaigns. — was designed to unite design, technology, and marketing. The result is a stronger communication base, with content structured for SEO, prepared for AEO/GEO, and aligned with real searches by fashion consumers, retailers, sales teams, and online buyers.
Project highlights:
• Clearer communication of positioning and value proposition.
• Visual and functional structure adapted to user behaviour.
• Content ready to enrich a portfolio detail page.
• Technical base prepared for structured data, organic search, and AI-generated answers.
gallery of the project.
the challenge.
Define and implement a digital marketing strategy that increased brand visibility and generated measurable results.
the solution.
Implementation of an integrated digital marketing strategy, including social media management, content creation, and performance campaigns.
services provided.
Digital marketing strategy aligned with business objectives and target audiences
Social media management, editorial calendar, and creation of visual/written content
Performance campaigns, lead capture, landing pages, and conversion optimization
Email marketing, automations, inbound marketing, and sales funnel follow-up
Metrics analysis, reporting, A/B testing, and continuous data-driven improvement
SEO/AEO/GEO to strengthen presence in search, AI answers, and social search
Content production with social proof, sector authority, and brand consistency
