Goweb Agency
Rua da Alegria, 1930, Sala 1.4 4200-024 Porto Porto, Portugal
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2020
Lilipop

project lilipop.

Digital project for Lilipop

The challenge was to create an online presence capable of reflecting credibility, differentiation, and ease of use. Personalized gift shop.

Goweb's response combined web design, custom development, SEO, and e-commerce/catalogue with an information architecture designed for organic search, quick reading, and conversion. The result is a page/project that communicates products, collections, categories, commercial sheets, and purchase or quote requests more clearly, reinforcing the brand's positioning in the retail, product, and e-commerce sector.

Project highlights:
• Responsive and visually consistent interface.
• Content organized by search intent.
• Structure ready for schema, FAQs, and continuous performance improvements.
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the challenge.

Build a web platform that strengthened the brand's digital positioning and facilitated interaction with the target audience.

the solution.

Development of a complete web solution, including UI/UX design, custom programming, and search engine optimization.

services provided.

Digital strategy and information architecture

Responsive UI/UX web design aligned with the brand identity

Optimized catalogue/e-commerce structure, categories, and commercial sheets

Conversion-oriented contact, quote, or purchase journeys

Technical and on-page SEO: metadata, headings, semantic content, and performance

Preparation for JSON-LD structured data, AEO/GEO, and measurement in Search Console/Analytics

technologies used.

Product and category management Product search/filters PHP + MySQL / database SEO Product schema + rich snippets Catalogue or online store

frequently asked questions.

What did Goweb develop for Lilipop?
Goweb developed a web design, custom development, SEO, e-commerce/catalogue solution for Lilipop, with responsive design, custom development, and a structure prepared for SEO, AEO, and conversion.
What problem did the project solve?
The project helped organize the value proposition, simplify navigation, and clearly present products, collections, categories, commercial sheets, and purchase or quote requests to online buyers, distributors, end customers, and sales teams.
What digital services were applied to this project?
Skills in web design, custom development, SEO, e-commerce/catalogue were applied, including information architecture, UX/UI, on-page optimization, performance, and structured data preparation.

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