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Digital Marketing
2018
Lenine Cunha

project lenine cunha.

Lenine Cunha: digital project with design, strategy, and search intent

Lenine Cunha, the most decorated Paralympic athlete in the world.

Goweb's work focused on turning the initial need into a solution with real usefulness for the brand and the user. In an increasingly competitive market, a portfolio page should not merely show "one more project"; it should explain the process, the reasoning, the solution, and the value achieved.

Based on the challenge — implement digital marketing actions that would drive brand growth and optimize lead conversion. — a response was created that values experience, visual consistency, and performance. The implemented solution presents Lenine Cunha more clearly, reinforcing credibility with readers, advertisers, companies, and communication decision-makers, and preparing the content for SEO, AEO, and GEO.
Digital Marketing

the challenge.

Implement digital marketing actions that drove brand growth and optimized lead conversion.

the solution.

Implementation of multichannel digital campaigns, combining social media, Google Ads, and inbound marketing strategies.

services provided.

Digital marketing strategy aligned with business objectives and target audiences

Social media management, editorial calendar, and creation of visual/written content

Performance campaigns, lead capture, landing pages, and conversion optimization

Email marketing, automations, inbound marketing, and sales funnel follow-up

Metrics analysis, reporting, A/B testing, and continuous data-driven improvement

SEO/AEO/GEO to strengthen presence in search, AI answers, and social search

Content production with social proof, sector authority, and brand consistency

frequently asked questions.

What was developed for Lenine Cunha?
A digital marketing project was developed with a focus on design, communication, user experience, and technical preparation for search engines and AI answers.
What was the main challenge?
Implement digital marketing actions that would drive brand growth and optimize lead conversion.
What solution was implemented?
Implementation of multichannel digital campaigns, combining social media, Google Ads, and inbound marketing strategies.
Why is this project relevant for SEO/AEO/GEO?
Because the page can objectively answer intents such as business magazine, corporate communication, B2B content, company news, including clear entities, a visible FAQ, structured data, and content useful for users and AI systems.
What call to action should the page have?
Include a CTA to request a digital marketing proposal, view similar projects, and contact the Goweb team for solutions in the digital marketing, social media, and performance sector.

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