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project jordão.
Digital case study: Jordão
JORDÃO is one of the leading European suppliers of customized refrigeration equipment solutions for small, medium, and large stores.
Goweb developed a solution designed to address the challenge presented: Create a digital presence worthy of the brand, with a modern, functional website optimized to deliver the best user experience. The approach involved developing a custom website with responsive design, optimized information architecture, and integration with performance analytics tools, and a results-oriented communication layer: clear headings, content hierarchy, visible CTAs, mobile adaptation, and SEO/AEO preparation.
The project translates the identity of Jordão into a professional website/platform, useful for industrial companies, technical teams, B2B buyers, and project decision-makers, and prepared to support organic discovery, brand credibility, and the generation of qualified leads.
JORDÃO is one of the leading European suppliers of customized refrigeration equipment solutions for small, medium, and large stores.
Goweb developed a solution designed to address the challenge presented: Create a digital presence worthy of the brand, with a modern, functional website optimized to deliver the best user experience. The approach involved developing a custom website with responsive design, optimized information architecture, and integration with performance analytics tools, and a results-oriented communication layer: clear headings, content hierarchy, visible CTAs, mobile adaptation, and SEO/AEO preparation.
The project translates the identity of Jordão into a professional website/platform, useful for industrial companies, technical teams, B2B buyers, and project decision-makers, and prepared to support organic discovery, brand credibility, and the generation of qualified leads.
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gallery of the project.
the challenge.
Create a digital presence worthy of the brand, with a modern, functional website optimized to deliver the best user experience.
the solution.
Development of a custom website with responsive design, optimized information architecture, and integration with performance analytics tools.
services provided.
Digital strategy and information architecture
Responsive UI/UX web design aligned with the brand identity
Optimized catalogue/e-commerce structure, categories, and commercial sheets
Conversion-oriented contact, quote, or purchase journeys
Technical and on-page SEO: metadata, headings, semantic content, and performance
B2B technical content, solution pages, and quote/contact requests
Preparation for JSON-LD structured data, AEO/GEO, and measurement in Search Console/Analytics
technologies used.
frequently asked questions.
What did Goweb develop for Jordão?
Goweb developed a web design, custom development, SEO, e-commerce/catalogue solution for Jordão, with responsive design, custom development, and a structure prepared for SEO, AEO, and conversion.
What problem did the project solve?
The project helped organize the value proposition, simplify navigation, and clearly present technical capacity, equipment, projects, certifications, sectors of activity, and B2B contact requests to industrial companies, technical teams, B2B buyers, and project decision-makers.
What digital services were applied to this project?
Skills in web design, custom development, SEO, e-commerce/catalogue were applied, including information architecture, UX/UI, on-page optimization, performance, and structured data preparation.
