Back to projects
project jla.
Visual identity and branding for JLA Advogados
JLA Advogados e Consultores is a Timorese firm of lawyers and legal, management, and social development consultants. We had the opportunity to assist this team through the development of its website and the redesign of its corporate identity.
Goweb approached this project with an integrated vision: understand the client's context, turn the challenge into a functional solution, and create a portfolio presentation capable of communicating value immediately. In the professional, legal, and financial services sector, trust is born from clarity: the user needs to quickly understand who the brand is, what problem it solves, and why they should proceed to contact, purchase, booking, quote request, or interaction.
The solution implemented - development of a coherent visual identity system, with applications in stationery, digital, and promotional materials. - was designed to unite design, technology, and marketing. The result is a stronger communication base, with content structured for SEO, prepared for AEO/GEO, and aligned with real searches by corporate clients, qualified individuals, and financial decision-makers.
Project highlights:
- Clearer communication of positioning and value proposition.
- Visual and functional structure adapted to user behaviour.
JLA Advogados e Consultores is a Timorese firm of lawyers and legal, management, and social development consultants. We had the opportunity to assist this team through the development of its website and the redesign of its corporate identity.
Goweb approached this project with an integrated vision: understand the client's context, turn the challenge into a functional solution, and create a portfolio presentation capable of communicating value immediately. In the professional, legal, and financial services sector, trust is born from clarity: the user needs to quickly understand who the brand is, what problem it solves, and why they should proceed to contact, purchase, booking, quote request, or interaction.
The solution implemented - development of a coherent visual identity system, with applications in stationery, digital, and promotional materials. - was designed to unite design, technology, and marketing. The result is a stronger communication base, with content structured for SEO, prepared for AEO/GEO, and aligned with real searches by corporate clients, qualified individuals, and financial decision-makers.
Project highlights:
- Clearer communication of positioning and value proposition.
- Visual and functional structure adapted to user behaviour.
Branding
gallery of the project.
the challenge.
Develop a cohesive and memorable visual language capable of communicating the brand's essence across all touchpoints.
the solution.
Development of a cohesive visual identity system, with applications across stationery, digital, and promotional materials.
services provided.
Diagnosis of positioning, brand personality, and competitive differentiation
Creation or redesign of logo and visual identity
Definition of colour palette, typography, graphic language, and brand system
Applications across digital media, stationery, presentations, social media, and promotional materials
Usage guidelines to ensure consistency across all touchpoints
Preparation of brand narrative, microcopy, and content for portfolio pages optimized for SEO/AEO
frequently asked questions.
What was developed for JLA Advogados?
A branding project was developed with a focus on design, communication, user experience, and technical preparation for search engines and AI answers.
What was the main challenge?
Develop a coherent and memorable visual language, capable of communicating the brand's essence at every touchpoint.
What solution was implemented?
Developing a coherent visual identity system, with applications in stationery, digital, and promotional materials.
