project isabel soares dos santos.
Isabel Soares dos Santos, as a Life Coach specialized in the development of each individual's spirituality/faith, has helped many people in the search for a fuller life, in the discovery of their Inner SELF and their Life Purpose. A Digital Marketing strategy was developed that includes various marketing paths, such as: Social media management, Advertising management, Inbound marketing, Inbound S…
Goweb's work focused on turning the initial need into a solution with real usefulness for the brand and the user. In an increasingly competitive market, a portfolio page should not merely show "one more project"; it should explain the process, the reasoning, the solution, and the value achieved.
Based on the challenge — develop a digital communication approach that would boost the brand's engagement and online presence with its audience. — a response was created that values experience, visual consistency, and performance. The implemented solution presents Isabel Soares dos Santos more clearly, reinforcing credibility with digital users, business teams, technology decision-makers, and B2B clients, and preparing the content for SEO, AEO, and GEO.
gallery of the project.
the challenge.
Develop a digital communication approach that boosted engagement and the brand's online presence among its audience.
the solution.
Development of a digital communication plan focused on social media, email marketing, and online presence optimization.
services provided.
Digital marketing strategy aligned with business objectives and target audiences
Social media management, editorial calendar, and creation of visual/written content
Performance campaigns, lead capture, landing pages, and conversion optimization
Email marketing, automations, inbound marketing, and sales funnel follow-up
Metrics analysis, reporting, A/B testing, and continuous data-driven improvement
SEO/AEO/GEO to strengthen presence in search, AI answers, and social search
Content production with social proof, sector authority, and brand consistency
