project fvr portugal.
FVR Cosmética Profissional is a company with 14 years in the market and vast market knowledge in the cosmetics field.
Goweb developed this project with a focus on the connection between design, content, and results. The solution was not limited to the visual component: it was designed to make the offering easier to understand, make the experience more fluid, and reinforce the brand's presence across digital channels.
Objectives addressed:
• Give more strength to the brand's identity and message.
• Organize information to facilitate decision-making and contact.
• Create a coherent communication base across desktop, mobile, and supporting content.
• Prepare the page for searches related to professional cosmetics online, professional hair products, aesthetics training, professional beauty Portugal.
With this approach, the project gains value as a case study and as a long-term organic asset.
gallery of the project.
the challenge.
Implement an e-commerce solution with appealing design, intuitive navigation, and a streamlined checkout.
the solution.
Development of a complete e-commerce solution, including shopping cart, payment gateway, and customer area.
services provided.
E-commerce strategy and sales-oriented information architecture
Responsive UI/UX web design for catalogue, categories, product, and checkout
Online store development with product, stock, order, and customer management
Integration of payments, shipping, forms, internal search, and conversion flows
Technical and on-page SEO for categories, product sheets, images, and performance
Preparation for Product/Offer schema, Merchant Center, tracking, and measurement in Analytics/Search Console
AEO/GEO content blocks with direct answers, visible FAQs, and validated structured data
