project fertagus.
FERTAGUS is the first private operator to ensure the management and commercial operation of a railway line in Portugal, by paying IP - Infraestruturas de Portugal a fee for the use of the infrastructure, this also being the first time this mechanism was introduced into the Portuguese railway system. A digital strategy was developed for a specific campaign, which includes: Social media management…
Goweb approached this project with an integrated vision: understand the client's context, turn the challenge into a functional solution, and create a portfolio presentation capable of communicating value immediately. In the technology, software, and digital transformation sector, trust is born from clarity: the user needs to quickly understand who the brand is, what problem it solves, and why they should proceed to contact, purchase, booking, quote request, or interaction.
The solution implemented — creation of a content and social media strategy, with an editorial calendar, post design, and results monitoring. — was designed to unite design, technology, and marketing. The result is a stronger communication base, with content structured for SEO, prepared for AEO/GEO, and aligned with real searches by digital users, business teams, technology decision-makers, and B2B clients.
Project highlights:
• Clearer communication of positioning and value proposition.
• Visual and functional structure adapted to user behaviour.
• Content ready to enrich a portfolio detail page.
• Technical base prepared for structured data, organic search, and AI-generated answers.
gallery of the project.
the challenge.
Create an integrated digital marketing strategy that positioned the company as a reference in its sector.
the solution.
Creation of a content and social media strategy, with editorial calendar, publication design, and results monitoring.
services provided.
Digital marketing strategy aligned with business objectives and target audiences
Social media management, editorial calendar, and creation of visual/written content
Performance campaigns, lead capture, landing pages, and conversion optimization
Email marketing, automations, inbound marketing, and sales funnel follow-up
Metrics analysis, reporting, A/B testing, and continuous data-driven improvement
SEO/AEO/GEO to strengthen presence in search, AI answers, and social search
Content production with social proof, sector authority, and brand consistency
