project farmácia d'avó.
Farmácia D'avó belongs to the Portuguese Pharmacies network, registered with Infarmed (https://www.infarmed.pt/).
Goweb approached this project with an integrated vision: understand the client's context, turn the challenge into a functional solution, and create a portfolio presentation capable of communicating value immediately. In the health, pharmacy, and well-being sector, trust is born from clarity: the user needs to quickly understand who the brand is, what problem it solves, and why they should proceed to contact, purchase, booking, quote request, or interaction.
The solution implemented — development of an online store with an organized catalogue, a secure payment system, and an intuitive management panel. — was designed to unite design, technology, and marketing. The result is a stronger communication base, with content structured for SEO, prepared for AEO/GEO, and aligned with real searches by patients, caregivers, health professionals, and informed consumers.
Project highlights:
• Clearer communication of positioning and value proposition.
• Visual and functional structure adapted to user behaviour.
• Content ready to enrich a portfolio detail page.
• Technical base prepared for structured data, organic search, and AI-generated answers.
gallery of the project.
the challenge.
Create an attractive, functional online store that delivered a smooth, secure shopping experience optimized for conversion.
the solution.
Development of an online store with organized catalog, secure payment system, and intuitive management panel.
services provided.
E-commerce strategy and sales-oriented information architecture
Responsive UI/UX web design for catalogue, categories, product, and checkout
Online store development with product, stock, order, and customer management
Integration of payments, shipping, forms, internal search, and conversion flows
Technical and on-page SEO for categories, product sheets, images, and performance
Preparation for Product/Offer schema, Merchant Center, tracking, and measurement in Analytics/Search Console
AEO/GEO content blocks with direct answers, visible FAQs, and validated structured data
