project embelleze.
Embelleze is a Brazilian hair-care products company that accompanies women through every transformation in their lives.
The work developed by Goweb addressed a concrete need: define and implement a digital marketing strategy that would increase the brand's visibility and generate measurable results. The response involved implementing an integrated digital marketing strategy, including social media management, content creation, and performance campaigns.
In practice, this project reinforces three essential dimensions for any brand in the cosmetics, beauty, and personal care sector:
• Differentiation — the brand gains a more distinctive and recognizable presence.
• Usability — information becomes simpler, more accessible, and decision-oriented.
• Organic growth — the description, headings, FAQs, and structured data help the page be better understood by search engines and AI answers.
This page should be published as a complete case study, with real images, challenge context, applied solution, services provided, and calls to action for similar projects.
gallery of the project.
the challenge.
Define and implement a digital marketing strategy that increased brand visibility and generated measurable results.
the solution.
Implementation of an integrated digital marketing strategy, including social media management, content creation, and performance campaigns.
services provided.
Digital marketing strategy aligned with business objectives and target audiences
Social media management, editorial calendar, and creation of visual/written content
Performance campaigns, lead capture, landing pages, and conversion optimization
Email marketing, automations, inbound marketing, and sales funnel follow-up
Metrics analysis, reporting, A/B testing, and continuous data-driven improvement
SEO/AEO/GEO to strengthen presence in search, AI answers, and social search
Content production with social proof, sector authority, and brand consistency
