Goweb Agency
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2023
EllaLink

project ellalink.

Digital product website and platform for EllaLink

EllaLink is a next-generation optical platform that offers secure, high-capacity connectivity on a unique, low-latency transatlantic route, connecting the main terrestrial and submarine hubs of Europe and… Goweb transformed this context into a clearer, more modern digital experience, prepared to grow in search engines and AI-generated answers.

The project focused on three dimensions: better communicating the value proposition, simplifying the user journey, and creating a solid technical base for SEO, AEO, and GEO. The solution highlights features, integrations, demo flows, product benefits, and qualified lead capture, while keeping navigation objective, mobile-first, and oriented toward contact, information requests, or conversion.

Added value: custom design, an editorial structure prepared for future content, specific metadata, language aligned with companies seeking software, automation, productivity, and scalable digital solutions, and a professional presentation of the work developed.
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the challenge.

Design a website that combined contemporary aesthetics with smooth navigation, reflecting the client's identity and business goals.

the solution.

Construction of a professional website focused on brand visual identity, mobile-first usability, and integration of specific features.

services provided.

Digital strategy and information architecture

Responsive UI/UX web design aligned with the brand identity

Digital product UX, functional flows, and feature presentation

Development of a platform/app or product website with a scalable technical base

Technical and on-page SEO: metadata, headings, semantic content, and performance

Digital marketing, social media content, tracking, and campaign optimization

Preparation for JSON-LD structured data, AEO/GEO, and measurement in Search Console/Analytics

technologies used.

Training content management PHP + MySQL / database Internal search and categorisation Technical SEO + structured data News events and documents CMS

frequently asked questions.

What did Goweb develop for EllaLink?
Goweb developed a web design, custom development, SEO, apps/platforms, digital marketing solution for EllaLink, with responsive design, custom development, and a structure prepared for SEO, AEO, and conversion.
What problem did the project solve?
The project helped organize the value proposition, simplify navigation, and clearly present features, integrations, demo flows, product benefits, and qualified lead capture to companies seeking software, automation, productivity, and scalable digital solutions.
What digital services were applied to this project?
Skills in web design, custom development, SEO, apps/platforms, digital marketing were applied, including information architecture, UX/UI, on-page optimization, performance, and structured data preparation.

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