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project dr. ergo.
Digital case study: Dr. Ergo
A clinic specialized in vision provides exams and consultations carried out by professionals with the aim of offering the best service to the patient.
Goweb developed a solution designed to address the challenge presented: Develop a website that clearly communicated the company's services and values, focusing on usability and converting visitors into customers. The approach involved creating a web platform with custom design, SEO optimization, and a structure designed to maximize the user experience, and a results-oriented communication layer: clear headings, content hierarchy, visible CTAs, mobile adaptation, and SEO/AEO preparation.
The project translates the identity of Dr. Ergo into a professional website/platform, useful for patients, companies, families, and people seeking specialized health services, and prepared to support organic discovery, brand credibility, and the generation of qualified leads.
A clinic specialized in vision provides exams and consultations carried out by professionals with the aim of offering the best service to the patient.
Goweb developed a solution designed to address the challenge presented: Develop a website that clearly communicated the company's services and values, focusing on usability and converting visitors into customers. The approach involved creating a web platform with custom design, SEO optimization, and a structure designed to maximize the user experience, and a results-oriented communication layer: clear headings, content hierarchy, visible CTAs, mobile adaptation, and SEO/AEO preparation.
The project translates the identity of Dr. Ergo into a professional website/platform, useful for patients, companies, families, and people seeking specialized health services, and prepared to support organic discovery, brand credibility, and the generation of qualified leads.
Website
gallery of the project.
the challenge.
Develop a website that clearly communicated the company's services and values, focusing on usability and visitor-to-client conversion.
the solution.
Creation of a tailor-made web platform with custom design, SEO optimization, and a structure built to maximize user experience.
services provided.
Digital strategy and information architecture
Responsive UI/UX web design aligned with the brand identity
Custom web development or WordPress with simple content management
Page structure oriented toward conversion, contact, and trust
Technical and on-page SEO: metadata, headings, semantic content, and performance
Trust content for specialties, appointment booking, and local health SEO
Preparation for JSON-LD structured data, AEO/GEO, and measurement in Search Console/Analytics
technologies used.
frequently asked questions.
What did Goweb develop for Dr. Ergo?
Goweb developed a web design, custom development, SEO solution for Dr. Ergo, with responsive design, custom development, and a structure prepared for SEO, AEO, and conversion.
What problem did the project solve?
The project helped organize the value proposition, simplify navigation, and clearly present specialties, credentials, appointments, proximity, trust, and clear information for the patient to patients, companies, families, and people seeking specialized health services.
What digital services were applied to this project?
Skills in web design, custom development, SEO were applied, including information architecture, UX/UI, on-page optimization, performance, and structured data preparation.
