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project dera.
Digital case study: Dera
Dera is an Engineering, Trade, and Services company operating in Portugal, specialized in studies, marketing, and installation of complete solutions for industrial assemblies, exhaust systems…
Goweb developed a solution designed to address the challenge presented: Build a web platform that strengthened the brand's digital positioning and facilitated interaction with the target audience. The approach involved developing a complete web solution, including UI/UX design, custom programming, and search engine optimization, and a results-oriented communication layer: clear headings, content hierarchy, visible CTAs, mobile adaptation, and SEO/AEO preparation.
The project translates the identity of Dera into a professional website/platform, useful for industrial companies, technical teams, B2B buyers, and project decision-makers, and prepared to support organic discovery, brand credibility, and the generation of qualified leads.
Dera is an Engineering, Trade, and Services company operating in Portugal, specialized in studies, marketing, and installation of complete solutions for industrial assemblies, exhaust systems…
Goweb developed a solution designed to address the challenge presented: Build a web platform that strengthened the brand's digital positioning and facilitated interaction with the target audience. The approach involved developing a complete web solution, including UI/UX design, custom programming, and search engine optimization, and a results-oriented communication layer: clear headings, content hierarchy, visible CTAs, mobile adaptation, and SEO/AEO preparation.
The project translates the identity of Dera into a professional website/platform, useful for industrial companies, technical teams, B2B buyers, and project decision-makers, and prepared to support organic discovery, brand credibility, and the generation of qualified leads.
Website
gallery of the project.
the challenge.
Build a web platform that strengthened the brand's digital positioning and facilitated interaction with the target audience.
the solution.
Development of a complete web solution, including UI/UX design, custom programming, and search engine optimization.
services provided.
Digital strategy and information architecture
Responsive UI/UX web design aligned with the brand identity
Optimized catalogue/e-commerce structure, categories, and commercial sheets
Conversion-oriented contact, quote, or purchase journeys
Technical and on-page SEO: metadata, headings, semantic content, and performance
B2B technical content, solution pages, and quote/contact requests
Preparation for JSON-LD structured data, AEO/GEO, and measurement in Search Console/Analytics
technologies used.
frequently asked questions.
What did Goweb develop for Dera?
Goweb developed a web design, custom development, SEO, e-commerce/catalogue solution for Dera, with responsive design, custom development, and a structure prepared for SEO, AEO, and conversion.
What problem did the project solve?
The project helped organize the value proposition, simplify navigation, and clearly present technical capacity, equipment, projects, certifications, sectors of activity, and B2B contact requests to industrial companies, technical teams, B2B buyers, and project decision-makers.
What digital services were applied to this project?
Skills in web design, custom development, SEO, e-commerce/catalogue were applied, including information architecture, UX/UI, on-page optimization, performance, and structured data preparation.
