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project central rent.
Corporate identity redesign for Central Rent
For Central Rent, the goal was to create a more focused, memorable, and results-oriented digital presence. Central Rent started as a Rent a Car and offers the power of selection and mobility for a better mobility experience.
The challenge presented — redesign the brand's identity in order to modernize it and make it more relevant and recognizable in its sector. — required an approach combining visual sensibility, user experience, and strategic thinking. Goweb developed a solution adapted to the brand's context, valuing identity, navigation, and the ability to convert interest into action.
More than delivering an isolated piece, the project was organized as a communication asset: useful for the client, understandable to search engines, and easy for AI systems to interpret. This approach allows the portfolio page to answer questions such as "what was done?", "for which sector?", and "what value was delivered?".
For Central Rent, the goal was to create a more focused, memorable, and results-oriented digital presence. Central Rent started as a Rent a Car and offers the power of selection and mobility for a better mobility experience.
The challenge presented — redesign the brand's identity in order to modernize it and make it more relevant and recognizable in its sector. — required an approach combining visual sensibility, user experience, and strategic thinking. Goweb developed a solution adapted to the brand's context, valuing identity, navigation, and the ability to convert interest into action.
More than delivering an isolated piece, the project was organized as a communication asset: useful for the client, understandable to search engines, and easy for AI systems to interpret. This approach allows the portfolio page to answer questions such as "what was done?", "for which sector?", and "what value was delivered?".
Branding
gallery of the project.
the challenge.
Redesign the brand identity to modernize it and make it more relevant and recognizable in its sector.
the solution.
Visual identity redesign focused on modernization and consistency, including logo, iconography, and graphic language.
services provided.
Diagnosis of positioning, brand personality, and competitive differentiation
Creation or redesign of logo and visual identity
Definition of colour palette, typography, graphic language, and brand system
Applications across digital media, stationery, presentations, social media, and promotional materials
Usage guidelines to ensure consistency across all touchpoints
Preparation of brand narrative, microcopy, and content for portfolio pages optimized for SEO/AEO
frequently asked questions.
What was developed for Central Rent?
A branding project was developed with a focus on design, communication, user experience, and technical preparation for search engines and AI answers.
What was the main challenge?
Redesign the brand's identity in order to modernize it and make it more relevant and recognizable in its sector.
What solution was implemented?
Redesign of the visual identity focused on modernization and consistency, including logo, iconography, and graphic language.
Why is this project relevant for SEO/AEO/GEO?
Because the page can objectively answer intents such as tyres online Portugal, tyre shop with fitting, taxi app Portugal, car wash near me, including clear entities, a visible FAQ, structured data, and content useful for users and AI systems.
What call to action should the page have?
Include a CTA to request a branding proposal, view similar projects, and contact the Goweb team for solutions in the automotive, mobility, and transport services sector.
