project blue house antiguidades.
Blue House Antiguidades is a shop located in Porto that buys and sells antiques, works of art, and rare books.
Goweb approached this project with an integrated vision: understand the client's context, turn the challenge into a functional solution, and create a portfolio presentation capable of communicating value immediately. In the antiques, decoration, and lifestyle sector, trust is born from clarity: the user needs to quickly understand who the brand is, what problem it solves, and why they should proceed to contact, purchase, booking, quote request, or interaction.
The solution implemented — implementation of an online store with advanced filters, automated stock management, and a mobile-friendly shopping experience. — was designed to unite design, technology, and marketing. The result is a stronger communication base, with content structured for SEO, prepared for AEO/GEO, and aligned with real searches by collectors, interior designers, premium buyers, and lifestyle audiences.
Project highlights:
• Clearer communication of positioning and value proposition.
• Visual and functional structure adapted to user behaviour.
• Content ready to enrich a portfolio detail page.
• Technical base prepared for structured data, organic search, and AI-generated answers.
gallery of the project.
the challenge.
Build a robust, intuitive digital store that expanded sales channels and boosted business growth.
the solution.
Implementation of a digital store with advanced filters, automated stock management, and mobile-friendly shopping experience.
services provided.
E-commerce strategy and sales-oriented information architecture
Responsive UI/UX web design for catalogue, categories, product, and checkout
Online store development with product, stock, order, and customer management
Integration of payments, shipping, forms, internal search, and conversion flows
Technical and on-page SEO for categories, product sheets, images, and performance
Preparation for Product/Offer schema, Merchant Center, tracking, and measurement in Analytics/Search Console
AEO/GEO content blocks with direct answers, visible FAQs, and validated structured data
