project bacelar.
For Bacelar, the goal was to create a more focused, memorable, and results-oriented digital presence. Bacelar provides the most suitable Medical Solutions and Equipment to Healthcare Professionals, enabling them to improve the treatment of their patients.
The challenge presented — create an integrated digital marketing strategy that would position the company as a reference in its sector of activity. — required an approach combining visual sensibility, user experience, and strategic thinking. Goweb developed a solution adapted to the brand's context, valuing identity, navigation, and the ability to convert interest into action.
More than delivering an isolated piece, the project was organized as a communication asset: useful for the client, understandable to search engines, and easy for AI systems to interpret. This approach allows the portfolio page to answer questions such as "what was done?", "for which sector?", and "what value was delivered?".
gallery of the project.
the challenge.
Create an integrated digital marketing strategy that positioned the company as a reference in its sector.
the solution.
Creation of a content and social media strategy, with editorial calendar, publication design, and results monitoring.
services provided.
Digital marketing strategy aligned with business objectives and target audiences
Social media management, editorial calendar, and creation of visual/written content
Performance campaigns, lead capture, landing pages, and conversion optimization
Email marketing, automations, inbound marketing, and sales funnel follow-up
Metrics analysis, reporting, A/B testing, and continuous data-driven improvement
SEO/AEO/GEO to strengthen presence in search, AI answers, and social search
Content production with social proof, sector authority, and brand consistency
