project artinox.
For Artinox, the goal was to create a more focused, memorable, and results-oriented digital presence. Artinox is a company that, since 1977, has focused on the business of manufacturing various types of lighting products. Visit its page at em.com/artinox.lightingmanufacturer/
The challenge presented — define and implement a digital marketing strategy that would increase the brand's visibility and generate measurable results. — required an approach combining visual sensibility, user experience, and strategic thinking. Goweb developed a solution adapted to the brand's context, valuing identity, navigation, and the ability to convert interest into action.
More than delivering an isolated piece, the project was organized as a communication asset: useful for the client, understandable to search engines, and easy for AI systems to interpret. This approach allows the portfolio page to answer questions such as "what was done?", "for which sector?", and "what value was delivered?".
gallery of the project.
the challenge.
Define and implement a digital marketing strategy that increased brand visibility and generated measurable results.
the solution.
Implementation of an integrated digital marketing strategy, including social media management, content creation, and performance campaigns.
services provided.
Digital marketing strategy aligned with business objectives and target audiences
Social media management, editorial calendar, and creation of visual/written content
Performance campaigns, lead capture, landing pages, and conversion optimization
Email marketing, automations, inbound marketing, and sales funnel follow-up
Metrics analysis, reporting, A/B testing, and continuous data-driven improvement
SEO/AEO/GEO to strengthen presence in search, AI answers, and social search
Content production with social proof, sector authority, and brand consistency
