project academia de música do porto.
Academia de Música do Porto is a nationally recognized institution that promotes specialized Artistic Music Education, with a high-quality, diverse, and distinctive training offering.
Goweb's work focused on turning the initial need into a solution with real usefulness for the brand and the user. In an increasingly competitive market, a portfolio page should not merely show "one more project"; it should explain the process, the reasoning, the solution, and the value achieved.
Based on the challenge — design a digital presence strategy that combined relevant content, social media, and performance to achieve the client's objectives. — a response was created that values experience, visual consistency, and performance. The implemented solution presents Academia de Música do Porto more clearly, reinforcing credibility with students, collectors, artists, families, and cultural consumers, and preparing the content for SEO, AEO, and GEO.
gallery of the project.
the challenge.
Conceive a digital presence strategy combining relevant content, social media, and performance to achieve the client's goals.
the solution.
Integrated digital presence management, including social media, visual content production, and performance metrics analysis.
services provided.
Digital marketing strategy aligned with business objectives and target audiences
Social media management, editorial calendar, and creation of visual/written content
Performance campaigns, lead capture, landing pages, and conversion optimization
Email marketing, automations, inbound marketing, and sales funnel follow-up
Metrics analysis, reporting, A/B testing, and continuous data-driven improvement
SEO/AEO/GEO to strengthen presence in search, AI answers, and social search
Content production with social proof, sector authority, and brand consistency
