ChatGPT vs SEO

SEO (Search Engine Optimization) is a digital marketing strategy focused on improving a website's visibility in the organic search results of search engines such as Google. Content quality plays a very important role in the good performance of SEO strategies.

Recently, we have observed significant advances in content generation through Artificial Intelligence. A well-known example is ChatGPT, a revolution in terms of quality when it comes to creating relevant and engaging content.

Developed by OpenAI, ChatGPT is a natural language model that offers automated answers to a variety of questions. The fact that it has been so extensively trained gives it a human-like understanding and the use of natural language.

When it comes to search engine optimisation (SEO) and choosing the right keywords, ChatGPT stands out as a valuable tool for exploring varied keyword ideas. By facilitating the creative process, it reveals how people search for a given topic, often presenting terms that may have escaped attention.

ChatGPT is a great help, however we should never use this tool without any intervention, at the risk of building content that is too generic and redundant.

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