Artificial Intelligence - Is it an ally or an enemy of the creative process?

Spoiler: the next paragraphs will be written entirely by Artificial Intelligence. "Artificial intelligence (AI) contributes to creative processes in content generation in a variety of ways:

• Automatic Content Generation:
  • AI-based tools can automatically create text, images, videos and music, which is useful for inspiring creative ideas.
• Trend and Data Analysis:
  • AI can analyse large volumes of data to identify patterns and trends, assisting in the creation of relevant content.
• Content Personalisation:
  • AI-based recommendation systems personalise content according to users' preferences, improving the experience.
• Automatic Editing:
  • AI-based editing tools can speed up the creative process by manipulating images and videos.
• Creative Assistance:
  • Chatbots and virtual assistants can offer suggestions during the creative process, overcoming blocks or providing insights.
• Automatic Translation and Localisation:
  • AI-based automatic translation tools make it easier to adapt content for different languages.
• Simulation of Personas and Styles:
  • AI can simulate the styles of different artists, exploring new creative approaches."

As we can see from the text above, artificial intelligence has an incredible capacity to generate content. However, in our opinion, it has a rather impersonal, repetitive and, of course, robotic tone. In the example we gave in this article, we demonstrated text created by Artificial Intelligence, but there are many more possible scenarios, from design to programming. We can conclude that AI engines are an excellent help for creating various types of content; nevertheless, the sensitivity, cohesion and authenticity intrinsic to our minds are factors that to date are solely human. Make a point of not losing them! Do you need help creating your content with a human touch? Talk to Goweb Agency and benefit from humanised content powered by AI, aimed at giving your business the best of both worlds.