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technology · development

custom
web development.

Websites, portals, Web Apps and management software adapted to the real processes of each organization - with a backoffice that analyzes SEO, AEO and GEO in real time while the team creates content.

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integrated SEO integrated AEO integrated GEO custom backoffice Web Apps Portals management software
SEO

to be found in search engines.

AEO

to answer the audience's questions directly.

GEO

to be understood by generative systems.

the problem

we adapt
we build
we grow

software should adapt to the business. not the business to the software.

we adapt the software to your reality.

Standard solutions address common needs. But every company has different processes, teams, clients and goals. When the software forces you to change the way the organization works, multiplies manual tasks or scatters information across several platforms, it's time to build a custom solution.

  • the software adjusts to your processes, not the other way around
  • no unnecessary features that add complexity
  • an interface designed for the people who will actually use the platform
  • integration with the systems and tools already in place in the organization

we build from your existing processes.

We always start by understanding the business, the users and the existing workflows. Only then do we define the right architecture, features, integrations and technology. There are no off-the-shelf solutions - each project is designed from scratch for its own reality.

  • detailed gathering of requirements and internal processes
  • architecture defined around the project's real goals
  • phased development, with continuous validation
  • documentation and training for the teams that will manage the platform

we grow together, without limits.

The platform is built to evolve. Its modular architecture makes it possible to add new features, content types, integrations and users as the organization's needs change - without starting over, without complex migrations.

  • new modules and features added without redoing what already exists
  • ongoing technical support and guidance after launch
  • SEO, AEO and GEO analysis that evolves with best practices
  • a platform ready to keep up with the growth of the business

intelligent backoffice

a backoffice that does more
than just publish.

more autonomy for the team.

The tool follows the work and analyzes each piece of content as it is created or changed.

analysis before publishing.

It identifies improvement opportunities, flags missing elements and presents editorial and technical recommendations.

optimization in the daily workflow.

Optimization stops being a separate audit and becomes part of the editorial flow of every publication.

three perspectives. one analysis.

integrated optimization.

01

SEO

Search Engine Optimization

It creates the technical and editorial foundations so search engines can find, interpret and present every page.

  • Titles and descriptions
  • Content hierarchy
  • Internal links
  • Semantic consistency
  • Indexing
02

AEO

Answer Engine Optimization

It assesses the content's ability to answer the audience's questions directly and usefully - for answer results, conversational searches or digital assistants.

  • Clear, objective answers
  • Logical structure
  • Informative subheadings
  • Direct information
  • Conversational search
03

GEO

Generative Engine Optimization

It analyzes how content can be interpreted by generative search engines and systems, making every page easier to understand and use as a reference.

  • Clarity of concepts
  • Entity identification
  • Context and coherence
  • Credibility
  • Generative search

real-time analysis

analysis while
the content
is created.

The team doesn't need to publish first and fix later. Whenever a relevant element changes, the analysis is updated.

a tool that guides. the decision stays human.

✓
title optimized for SEO
—
description missing
—
structured data missing
✓
clear answer for AEO
✓
entities identified for GEO
analysis updated

features

all management
in a single place.

Each module is adapted to the content, processes and user profiles of your organization.

01

content management

Pages, news, services, events, documents, products and other content defined for the project.

02

SEO, AEO and GEO analysis

Immediate assessment of the structure, clarity and readiness of each piece of content for search engines and generative experiences.

03

recommendations while editing

Alerts and suggestions shown before publishing, in the same environment where the team works.

04

fields adapted to the business

Forms and editing structures designed according to each organization's type of information.

05

profiles and permissions

Different access levels for administrators, editors, reviewers, teams and partners.

06

editorial workflows

Processes for creating, reviewing, approving, publishing and updating content.

07

structured data

Information organized consistently, prepared for structured data suited to each type of page.

08

a global view of the platform

Centralized oversight of the project's content, users, processes and indicators.

SPZN - digital platform
SPZN case study

SPZN.

SPZN's digital platform brings together news, calendar, training, documentation, benefits, forms and a WebApp focused on the relationship with members, all in a single ecosystem.

News Training Documents WebApp Members area Benefits
view project
01

optimization built into the editorial process

Whenever content is created or updated, the backoffice runs a real-time SEO, AEO and GEO analysis, without treating optimization as a separate task.

02

different content. one coherent way to manage it.

The backoffice lets you manage different areas through their own modules, with specific fields, rules and processes, while keeping a common user experience.

03

more autonomy. less technical dependency.

The SPZN team can update the platform without relying on technical intervention for day-to-day editorial operations.

04

the result.

A digital platform ready to manage information, services and interaction with different user profiles, with continuous editorial and technical control.

why custom

technology that improves
every publication.

01

more editorial autonomy

The team can manage content, users and processes through a tool adapted to their reality.

02

more quality before publishing

Real-time analysis makes it possible to spot improvement opportunities during creation, not just after publishing.

03

more consistency

The same editorial and technical criteria applied across different areas, teams and content types.

04

fewer scattered tools

Management and analysis happen in the same environment, reducing the need to switch between platforms.

05

clearer content

The recommendations help improve the organization, clarity and responsiveness of every page.

06

readiness for new forms of search

The analysis combines SEO, AEO and GEO, keeping up with the shift toward conversational and generative experiences.

07

continuous evolution

The modular architecture makes it possible to add new content types, criteria and features as needs evolve.

does your backoffice help improve your content, or does it just publish it?

Building a website is only part of the project. How the organization manages, updates and improves the information over time is equally important.

explore a custom solution

questions

frequently asked
questions.

It means the assessment is updated as the editor creates or changes content. The tool immediately shows which points are correctly configured, which elements are missing and its recommendations before publishing. It does not mean your position in search engines is updated instantly.

SEO works on the technical and editorial conditions for a page to be found by search engines. AEO focuses on clear, structured content to answer users' questions directly. GEO works on clarity, context and credibility to make content easier for generative search systems to understand. The three approaches are complementary.

The tool can identify issues and offer suggestions, but the editorial decision always stays with the responsible team. The goal is to support the creation of better content, not to replace knowledge of the business.

No. No tool can guarantee positions, indexing or traffic. The backoffice helps apply good practices, reduce mistakes and improve the technical and editorial quality of the content.

No, the functions are complementary. The backoffice acts during content creation and preparation. External tools let you track performance after publishing.

Yes. In a custom-built solution, the content, fields, rules, indicators and recommendations can be configured according to the organization's activity, structure and goals.

let's start

publish with autonomy.
improve with insight.

start a project talk to our team